European Society of Clinical Microbiology and Infectious Diseases , (ECCMID) Berlin, Germany 27th – 30th April 2013.
As mentioned Alere have embarked on an international programme with The Exhibiting Agency and this is the first of many shows introducing our tools and processes to divisions of Alere previously going it alone.
Flying out Exhibiting Agency staff and using the Outcomes results measurement tool proved to be key and the results speak for themselves – 207 leads with 61 visitors requesting further updates about Test Target Treat and 65 3 star leads.
Merlo UK Limited, PLANTWORX, Stoneleigh Park, Warwickshire 14th – 16th May 2013
A new client, came to us late in their exhibiting planning process, but The Exhibiting Agency were still able to suggest changes to their stand (an outside event) to improve their traffic flow and create a journey for visitors. Merlo won the best static stand of the show award for the best use of space.
They hired two of our staff (a stand manager and spotter) and implemented Outcomes. After exhibiting with little or no evidence of results before, this show proved to be a ground breaker for them with 167 leads, 35 follow ups, 12 requests for demos and 2 orders placed at the show.
They also won a Health and Safety award.
20th ACE Speaker Showcase
John presented to the Regional Chairmen of the Academy for Chief Executives – with an updated topic – Discovering your invisible products – the session was well received and a respectable score given by the audience. On the back of this John has been hired to speak at local ACE meetings later in the year. Click here for more information on ACE.
Alere Heart Failure Congress Lisbon 25th – 28th May 2013
Continuing the global partnership with Alere UK – the cardiology team attended the Heart Failure Congress in Lisbon – Exhibiting Agency spotters were hired and flown over to enhance the Alere team and the Outcomes measurement system recorded 317 leads.
