January saw The Exhibiting Agency providing a refresher workshop for Micronav, exhibiting at the World ATM Congress in Madrid (4th-6th March 2014).

Objectives agreed, stand design briefed and data capture refined taking the learning from last years exhibitions.

Nichola Allebone, will once again be stand managing and spotting for Micronav at the show and we wish them well with the exhibition.

 

Also undertaking a refresher workshop in January – our long term client The Queen Elizabeth II Conference Centre – this was arranged to re-energise the existing team, and bring new staff into the process – as this year they will be taking their own stand, having utilised pods on Visit London stands over the past couple of years.

The QEIICC will be exhibiting at Confex at Olympia in March and The Meetings Show 2014, again at Olympia in July. A further workshop will be held leading up to the second exhibition.

We will of course, keep you posted with their results.

 

John was again invited to speak by GAMBICA – addressing their Lab Tech Annual Conference in Rugby.

Around 40 delegates took part in the Live Marketing Masterclass and unsurprisingly over 50% when survey did not know what results they achieved at their last event (exhibition, trade show, conference or seminar).

The Exhibiting Agency are now helping a number of these delegates rectify this statistic with Live Marketing Challenge Workshops.

 

 

Kicking off this years exhibiting programme with Alere, with a conference call with the team from Global Marketing Services – we will be supporting Alere with five shows this year, two with full 20 stage Exhibitology process and three with reduced involvement – but all with Outcomes and professional staff – important ingredients for successful, measured results.