Why are trade shows unique? What can the medium deliver that no other medium can? And what is the science behind making this medium deliver results that can transform your business and your career? Exhibiting offers a combination of five deliverable benefits which come together to create a unique opportunity. … [Read More]
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Meet the Exhibition Expert! read the interview As you already know, coaches are very busy people. Our members are busier still! Nailing them down for an interview about their trade is a tricky business. But every now and then, I get lucky 🙂 Today’s Expert Spotlight is within a very… [Read More]
“We met at the show last week – do you remember us?” How many times have you struggled to follow up those exciting and tantalising leads you gathered at your recent trade show? And how many times has your prospect admitted that they have no recollection of who you are… [Read More]
John provided a one day seminar for over 100 staff from HKECIA – organisers and service providers in Hong Kong. The Key message as always “Educating Exhibitors”. Many thanks to Daniel Cheung whose idea it was to host the seminar. Followed by three days with HKTDC –… [Read More]
PDA Exhibiting at UPS Vienna, following workshop and training at their offices in Berlin earlier in the year. PDA gathered valuable market research at the show and 43% of visitors to their stand signed up for one years membership, with a number also signing up for their 2016 and 2017… [Read More]