Having recently been involved with a number of start-up companies – I was reminded of my first time – when I was just starting out with my newly patented display system – Kepac – the boardless board – lightweight and durable and no tools needed to assemble! Naturally I was… [Read More]
News
Exhibiting Mini Masterclass John presented to around 20 delegates at the Midlands Aerospace and unsurprisingly 76% of them did not know what results they achieved at their last exhibition!!! A number of the delegates will be exhibiting at the Farnborough Airshow in July on the MAA pavilion… [Read More]
You’ve heard it said on many occasions that the best time to enhance your marketing activity is during a downturn. I agree. Be out there – and be seen. Others will take the short term view to hide away. And when you’ve come to terms with a strategy to be… [Read More]
A look at realistic numbers involved in obtaining return on investment Yes I know you’re going to the show because you’ve always been to the show. And yes I know that others will be asking where were you – if you don’t go. And I also know that some… [Read More]
High Performance Exhibiting Decotex signed up for a Strategy Review, Total Show Consultancy, Stand Design, Outcomes (instant follow up) and Staff to maximise their presence at The Professional Beauty Show at London ExCel. Objectives were set, key messages agreed, feedback and follow up processes initiated, a creative theme briefed to… [Read More]
John Blaskey Expert Spotlight The first expert spotlight of 2016. John talks about his first exhibition experiences in the 1970s, how that transformed his outlook on this industry, and how he works with companies today to transform their tradeshows. Click here to read John’s interview with Jo Galloway of APCTC…. [Read More]