Fact: We only ever buy one thing – benefits. Second Fact: And there are only three benefits that we buy. The first is “can this product or service save me or make me money?” The second “will this product or service make my life easier – will I be able… [Read More]
News
“Just because ‘everybody else goes for a wide open stand’, doesn’t mean it is the best way of operating or the most efficient use of resources” “……and we need a wide open welcoming stand – no barriers – everyone needs to be able to see what we’ve got and come in… [Read More]
Exhibiting well is probably the best live marketing exercise for any company or organisation – but it is also a huge investment – so what happens when the exhibition you poured your annual budget into does not live up to expectations. It has to be said that there are exhibitions… [Read More]
Long standing pharmaceutical client of The Exhibiting Agency, exhibited at ESPID in Brighton in May. The stand depicting an old English school room, featuring a period school teacher, took the conference delegates on an educational journey through the history of flu vaccination. 205… [Read More]
John presented two sessions at the Associations World Congress in Berlin, an association Success Story (featuring PDA who met The Exhibiting Agency at a previous Associations Network event) and an Expert Briefing. Attendees at both sessions were exposed to John’s counter intuitive insight into the wonderful… [Read More]
As the debate rages about brochures and complimentary giveaways at exhibitions, my contribution is to search for principles to apply at B2B trade shows. The first question any exhibitor should ask themselves is “Do I want to say ‘please’ – or ‘thank you’ to my visitors?” Do I want to say… [Read More]