Parenteral Drug Association
The Parenteral Drug Association (PDA) is the leading global facilitator of science, technology and regulatory information. The PDA creates awareness and understanding of important issues facing the pharmaceutical and biopharmaceutical community and delivers education for the community.
Founded in 1946 as a non-profit organization, PDA is committed to developing scientifically sound, practical technical information and expertise to advance pharmaceutical / biopharmaceutical manufacturing science and regulation so members can better serve patients.
Attending previous conferences and exhibitions they realised they had no measurement of success, return on investment or return on objectives.
So, after being in the audience at an Expert Briefing presented by John Blaskey at the Associations Network Congress, a decision was made by PDA to engage The Exhibiting Agency for the benefit of their own internal team and that of their members attending and exhibiting at their own conferences.
The Results
- Debrief showed over 40 new enquiries
- Market intelligence was systematically mined and analysis presented
- A model for future exhibitions was established
- All staff were aligned with the messaging and approach
- Professional help changed techniques and approach to exhibiting
Services Delivered
Strategy Review: To identify key objectives, key messages, outcomes required, activity needed on stand to achieve the desired results and what measurement tools should be used to evaluate the outcomes.
Consultancy: Following the delivery of the Exhibitor Planning Report, a programme of consultancy was undertaken to address all points and over a period of five months, the strategy and planning was established for the show itself.
Workshop: Aimed at the events team within PDA covering: the proposition beyond the product; awareness of results; linking exhibiting to the business plan; the 5 key benefits which exhibiting offers; required activity ratios; four key tasks to be performed by exhibitors etc.
Outcomes: Total measurement of the effectiveness of the event was summarised in reports generated by the Outcomes system.
Working with The Exhibiting Agency is enlightening. From the first talk, through the brainstorming and the follow-up, we learnt how important exhibiting is for our business and to properly apply exhibiting as a marketing tool.
Not only in regards of improving the exhibition experience for us as an organization exhibiting at other events, but especially for our own exhibitors, the companies exhibiting at and supporting our conferences.
The Exhibiting Agency encouraged us to think outside the box.
