Business Park - DWC promotional Kiosk at the Dubai World Trade Centre and at The Big 5 Dubai.
“We met The Exhibiting Agency when attending a masterclass put on by DMG to help exhibitors improve results at the forthcoming Big 5 Construction show in November 2013.
Following further meetings we hired the agency to boost our performance from the promotional kiosk at The Dubai World Trade Centre between September and December 2013. And then based on the results we were generating, to work with us to maximise the performance of our stand at The Big 5.
The changes we made to our plan for the kiosk at the World Trade Centre, the measurements tools that we applied – Outcomes – showed real results very quickly. We generated over 1,000 enquiries from passing traffic in around three months.
We applied The Exhibiting Agency methodology to our plans for our stand at The Big 5 exhibition itself and were surprised at the results we generated.
Allocating the right roles to the right people, hiring a professional stand manager, incorporating spotters and most importantly not giving out literature all contributed to our doubling our original targets.
It’s fair to say that we would not have approached this exhibition in this way without the input of The Exhibiting Agency.
Furthermore, we now have a model to use in the future.
I would recommend The Exhibiting Agency approach to Live Marketing and tradeshows without hesitation.”
Paolo Serra
Director Business Park
Dubai World Central
