Live marketing is – or should be – an integral component in an organisation promotional strategy. Long term business is always done via relationships – but how do you initiate, develop, and commercialise on these relationships. The limitless opportunities for face to face or Live Marketing can be tailored to every budget. Smart low budget events are just as effective as full on major tradeshows and congresses. But how do you use them strategically? How do you measure the return on investment and how do you set and measure your return on objectives?